Off the app. Into the room.
Singles Night was a nightlife partnership between Hanami Nights, our own event series, and Inyo. One night in New York City, built around a simple premise: put singles in a room and let the night, not a feed, make the introductions.
We led the creative end to end. The concept, the identity, the marketing that filled the room, and the production that ran it. A night designed to feel less like an event and more like the best version of going out.
Dating moved to the screen, so the bar for a real-world night got higher. Singles Night was our answer: a room, a crowd, and a format that did the work of an introduction without anyone reaching for their phone.
We shaped the whole feel of it. The concept and theme, the brand and design that made it look like somewhere you wanted to be, and the marketing that turned that look into a full room.
Then we produced the night itself, in partnership with the venue. The kind of evening that earns the next one, and the through-line into Hanami Nights, the nightlife series we keep building.
One image that said exactly what kind of night it was. The identity, the art direction, and the campaign that turned a date on a flyer into a full floor at NOFLEX.
The idea and the logic behind the whole night.
A format built to make the introductions for you.
An identity that looked like somewhere worth being.
The campaign that turned the look into a full room.
The room, sourced and partnered with Inyo.
The night, run from first arrival to last call.
The best nights happen in the room, not on the feed. That belief became Hanami Nights.
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